I'm a longtime spender at Zappos.com, often ordering 4 or 5 pairs of shoes at once, sometimes with multiple sizes or colours of a particular style. Free shipping! Free returns! More often than not, Zappos upgrades your shipping so that you order one day and the next day you get that magical email: "You have a package - please pick it up at the front desk." I love being able to sort by style, colour, and even heel height. In short, I'm really fussy about shoes. Zappos has been there for me through many changes of season, during which I inevitably become anxious about such decisions as whether or not to show my toes at work (currently yes) and whether I should buy boots with a heel (undecided).
Enter Piperlime, at whose email I scoffed when I first received one a year or two ago. "Oh, that's cute," I thought smugly, "Gap is trying to compete with Zappos with a shoe site. It'll never work." But I didn't unsubscribe, and eventually this year they got me with an email about trendy summer gladiator shoes.
The truth is, no matter how picky I am about footwear, I'm no fashionista, and I'll take all the help I can get. It didn't hurt that I'm keen on sandals that are a) flat and b) cover much of my feet, so the gladiators are already up my alley. But to have some sort of fashion expert reviewing the shoes and giving me suggestions seemed like a good idea, and I ordered a few pairs. When the shoes arrived, Piperlime's packaging charmed me: The inside of the shipping box is printed with Piperlime's sweet limey logo, and the invoice comes tastefully tucked into a lime green envelope. To top it all off, each shoe box came wrapped in brown tissue paper secured with a green lime sticker. Sweet times!
I decided to keep only one of the three pairs, and the other two pairs have been languishing in their boxes for the past month or so, because I vaguely dreaded the process of going to the website to print out a return label (which I keep forgetting to do at work, where I have access to such essential items as a printer). Today I finally decided to at least package them up so I could print the label on Monday and I was delighted to discover a self-adhesive return label IN THE BOX! Zappos, take note.
Now that I have a cool pair of summer sandals, I'm almost looking forward to deciding whether to get mid-calf or knee-high boots this Fall.